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An online trading brand and platform.
AXIA Investments
OVERVIEW
The Project
The main goal of the project
was to create a mobile app and a website for an online trading platform.
This includes various tools around the trading experience; markets guides, special accounts, education tools etc.
The Challenge
​The main challenge was to create a classic and appealing product, with a credible trustworthy feeling that looks different from the competitors in the trading field, and still speak the ‘trading language’.
My Role
I had a small part in the UX along-side the product team, and the most part of the UI with the design studio.
THE PRODUCT
The Mobile App
The mobile app is the main product, allowing the users to trade anytime anywhere.
The challenge was to make the complex onboarding and verification process as simple and quick as possible,
allowing the traders an easy access to the trading platform at any time.
The website
The website is there to support the app.
In addition to the web trader (where the users trade), they can also educate themselves, read daily market news, gather all the information they need in order to make the right financial moves.
The website, as so the app, is in Arabic and English.
RESEARCH
​At first we wanted to make the site and app approachable.​ Most of the trading platforms online doesn’t speak for the MENA area particularly, and doesn’t give them the option to educate themselves to become better traders.
The main purpose was to add an education center that included videos, webinars, online training.
Our traders were Arabic speaking but also had very good English, so the site and app are in both Arabic and English.
We began working on the wireframes, focusing especially on the payment and withdrawal user flow, as we understood this process was the key point in both providing the user the fastest and easier way he can start trading and make money, and of course, the most important for the platform to be financially successful.
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